In Parisian slang, "Morgan" means love or infatuation. You should be the person who selects just the right things for your true lifestyle. Clarify your position and demand quality and style; live with freedom and flexibility. Morgan is an international brand that supports young Parisians who do just that. The brand concept is sexy and cute. We focus on knits and offer a full line of coordinates. In addition to our Paris collection which comes out twice a year and presenting the latest trends, we also develop new displays monthly. We're also working on a license for an accessories line to continue the Morgan concept through to an overall general lifestyles brand. Morgan's target customer is the sexy and charming woman in her 20s and 30s who expresses her individuality and is particular about her shoes, bags, accessories and of course, her hair and make-up. There are diverse aspects to her lifestyle and she needs clothing that fits every situation.